Informed product marketing for embedded computing businesses.

“Marketing is having what you can sell. Sales is selling what you have.”

— anonymous

Whether you need market research, product marketing, business development or e-marketing services for your embedded computing business, Embedify has the experience and resources to help. We focus on the basics of marketing — understanding, attracting and keeping "customers" described through user persona and their expressed market problems.

Creating successful offerings

Embedify offers a range of product marketing services from a framework of marketing tasks developed by Pragmatic Marketing. Score your company against this framework in order to find the gaps where Embedify can help.

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Market

Market Problems
Win/Loss Analysis
Distinctive Competence
Competitive Landscape
Technology Assessment

Strategy

Market Definition
Distribution Strategy
Product Portfolio
Product Roadmap

Business

Business Plan
Pricing
Buy, Build or Partner
Product Profitability
Innovation

Planning

Positioning
Buying Process
Buyer Personas
User Personas
Requirements
Use Scenarios
Status Dashboard
Embedify can work with you throughout these phases and will adjust emphasis depending on your situation.

Programs

Marketing Plan
Customer Acquisition
Customer Retention
Program Effectiveness
Launch Plan
Thought Leadership
Lead Generation
Referrals & References

Readiness

Sales Process
Collateral
Sales Tools
Channel Training

Support

Presentation & Demos
"Special" Calls
Event Support
Channel Support